There’s probably never been a better time to focus on the user experience over everything else when it comes to your web marketing.

It’s been just over a month now since Google announced the implementation of there “over optimisation” penalty – which seems to be delivering big changes in the search results we are used to seeing.

Basically, the well known Google Bot is increasingly adaptable and the over optimisation penalty is set to give a place on the search engines for those that dont use SEO – but do focus on great content.

So what does this mean for us all? Well, it means that we have to take the website visitor experience into heavier consideration than ever before, making sure that our web pages deliver valuable information and an incentive for our prospects to visit. It also means that keyword stuffing, and excessive use of  key terms within out meta data should be (as ever) avoided.

Building links to our websites should be achieved through natural processes that occur on the back of the fact that our web pages contain something useful.

If you have been ethical in the creation of your website then nothing really changes – for those that push their luck, it’s a whole new ball park.